mobile
ESPN Mobile not so hot?
TV Watch has a piece saying that ESPN overstepped its market, counting too much on the loyalty of a fan base that prefers big screens over small ones for its mobile phone service with streaming video and stats. Merrill Lynch expects ESPN to lose $135 million on the endeavor.
- By michael morisy at 2006-07-20 17:28
- espn
- instant history
- mobile
- mobile content
- phone
Reuters Mobile goes ad-supported
Reuters Mobile is going completely ad-supported, reports PaidContent. According to the article, "it is sponsored exclusively by HP, promoting its new line of color laser printers." Too bad the ads have what appears to be a bad link.
Update:There is an interview about the move with Stephen Smyth, VP of Emerging Media for Reuters at MoCoNews.
That site also has the following:
The company is working with Third Screen Media, the mobile ad vendor, and will include capabilities including where advertisers can capture users phone numbers, email addresses, provide store location finders, and utilize click-to-call capabilities.
- By michael morisy at 2006-07-17 19:15
- ad-support
- instant history
- mobile
- privacy
- reuters
